Jayson Tatum continues to grow his work alongside Jordan Brand with the new Taco Jay colorway palette that adorns the Air Jordan 36 sneaker model for the season. The color palette was seen in the past as it detailed the Air Jordan 34 PE back in 2020.
It is made with inspiration from Tatum's admiration of tacos, which are a go-to after games as the athlete's family meal. The theme and the tones are bold with references to the taco ingredients including orange and green. There is the taco as the theme's mascot and it can be seen with a Swoosh resting on its head -- this is seen right on top of the lacing system with "TACO" and "JAY" on the left and right shoes.
Vibrant High-Cut Basketball Sneakers
Jayson Tatum and Jordan Brand Deliver the Taco Jay 36 Shoes
Trend Themes
1. Athlete-inspired Sneaker Design - Sneaker brands are designing athlete-inspired sneakers, creating unique and personalized colorways and themes that appeal to consumers' fanship.
2. Food-inspired Sneaker Color Palettes - Sneaker designers are incorporating food elements into color palettes, which creates a unique and fun aesthetic for consumers.
3. Bold and Vibrant Sneaker Colors - Sneaker designers continue to push the boundaries with bold and vibrant color schemes, creating high-contrast and visually appealing sneakers for consumers.
Industry Implications
1. Athletic Footwear - The athletic footwear industry has the opportunity to collaborate with athletes to create unique shoe designs inspired by the athlete's personality, style, and interests.
2. Food and Beverage - The food and beverage industry could partner with sneaker brands to create food-inspired collaborations that incorporate iconic colors and graphics, allowing food brands to gain exposure to a new audience.
3. Fashion and Apparel - The fashion and apparel industry could work with sneaker brands to capitalize on the trend of bold and vibrant color schemes in clothing, releasing and marketing clothing with similar colorways to complement the sneakers.