The Taco Bell Iced Coffee is a new menu item arriving at select locations as part of a market test to offer patrons with a Mexican cuisine-inspired way to boost their energy. The drinks are crafted with a base of premium roasted coffee and paired with a sweet creamer in several Mexican cuisine-inspired flavors including Dulce de Leche, Mexican Chocolate Mocha and Sweet Vanilla. The coffees are being added to the brand's existing range of caffeinated beverages, which incudes the regular and Cinnabon Delights iced coffees.
The new Taco Bell Iced Coffee flavors are being made available in Fresno, California and Philadelphia, Pennsylvania locations for a limited time only. The coffees are priced at $2.99 each for a large.
Mexican-Inspired QSR Coffees
Taco Bell Iced Coffee is Being Test Marketed in Two Locations
Trend Themes
1. Mexican-inspired Iced Coffee - There is an opportunity for QSR companies to create unique coffee flavors that are inspired by different cultures and cuisines.
2. Market Testing of Unique Flavors - Companies can benefit from testing limited-time flavors in select locations before introducing them on a wider scale.
3. Caffeinated Beverages with a Twist - There is a growing trend for consumers to seek out new and unique flavor combinations in their caffeinated beverages.
Industry Implications
1. Quick Service Restaurants (QSR) - QSR companies can offer unique and innovative products like Mexican-inspired iced coffee to attract more customers and stand out in a crowded market.
2. Beverage Industry - Innovative coffee flavors offer opportunities for beverage companies to expand their offerings and appeal to a wider range of consumers.
3. Market Research and Testing - Testing coffee flavors in select locations can provide valuable market insights and help companies create a profitable and successful product launch.