Vegan influencer Tabitha Brown has launched a new collection of vegan food and home products at Target and a hair care line at Ulta. The collections cover a variety of categories, including clothes, cookware, home and office, food and drink, and accessories. The first Tabitha Brown for Target collection comprises clothing, swimwear, and accessories in sizes XXS–4X, vibrant hues, and eye-catching designs that are simple to mix and match with other pieces.
The hair care collection from Tabitha Brown has arrived at Ulta and features all-natural hair growth products made without animal byproducts. The collection is available on Ulta’s website and at its retail locations.
"As a small-town girl, I grew up with big dreams and now, those dreams have become a reality," says Tabitha Brown. "Target made me feel seen and created a safe space where I could be my authentic self. To me, joy comes from freedom, and I was free to be myself during this entire design process, which is reflected in the assortment. I hope my collections bring Target guests joy, love and optimism to their everyday lives."
Vegan Lifestyle Lines
Tabitha Brown Launches a New Vegan Line for Target and Ulta
Trend Themes
1. Vegan Lifestyle Collections - Opportunity to capitalize on the growing vegan market trend by offering a range of vegan products in a variety of categories including food, home, and accessories.
2. All-natural Hair Care Products - Opportunity to disrupt the hair care industry by offering all-natural hair growth products made without animal byproducts.
3. Inclusive Fashion - Opportunity to capitalize on the market for inclusive fashion by offering a clothing line in sizes XXS-4X with eye-catching designs that can be easily mixed and matched.
Industry Implications
1. Retail - Retailers can benefit from the trend towards vegan and all-natural products by offering a range of products in these categories.
2. Fashion - Fashion companies can benefit from the trend towards inclusive sizing by offering clothing in a wider range of sizes.
3. Beauty - Beauty companies can disrupt the hair care industry by offering all-natural hair growth products made without animal byproducts.