T2 Tea is an Australian brand that provides tea and tea-related products for its customers and its gift packs are focused around a modern design.
Tea is a product that has historic roots that go back for a significant amount of time, but T2 Tea decided to create branding for its loose leaf products that is modern rather than traditional. The loose leaf teas are each individually packaged in small cardboard cubes that are curated to form gift sets focused on providing specific benefits. For example, the 'T2 Dream On' set has individually selected teas that are all designed for enhancing relaxation and promoting sleep.
T2 Tea is able to use modern design practices to curate various selections of teas that can be used for purposes both broad and specific.
Cubic Tea Packaging
The Brand 'T2 Tea' Offers Compartmentalized Tea Packs
Trend Themes
1. Modern Tea Packaging - T2 Tea is disrupting the tea industry by offering modern, compartmentalized tea packs that cater to specific benefits.
2. Curated Tea Gift Sets - T2 Tea's focus on curating tea gift sets with individually packaged teas presents disruptive innovation opportunities for the gifting industry.
3. Tea for Relaxation and Sleep - The 'T2 Dream On' set by T2 Tea, which contains individually selected teas for relaxation and sleep, taps into the trend of promoting wellness through tea.
Industry Implications
1. Tea Packaging - T2 Tea's cubic packaging style creates opportunities for disruptive innovation in the tea packaging industry.
2. Gift Packaging - T2 Tea's compartmentalized tea packs can be incorporated into gift packaging, disrupting the traditional gift industry.
3. Wellness Industry - T2 Tea's focus on promoting relaxation and sleep through tea opens up disruptive innovation opportunities within the wellness industry.