System_A is a sub-label of the popular high-performance outdoor label Arc'teryx. This venture introduces new modes of exploration and this season, the brand boasts that "System_A follows a winter bouldering crew as they explore the rocks of Utah." This serves as inspiration for the sub-label's offerings which champion warmth, breathability, active recovery, and overall support.
For its fourth drop, System_A boasts a range of garments in Jupiter Pink. The inviting color adorns the GORE-TEX Kobah Parka, various sweatsuits, and a hybrid down blanket/poncho. System_A sourced upcycled Rebird textiles, emphasizing the sub-label's commitment to sustainability. While the price range for this collection runs pretty high (between $200 USD and $1,100 USD), the garments are top-of-the-line and extremely durable.
Pink High-Performance Outerwear
Arc'teryx’s System_A Sub-Label Debuts Its Fourth Drop
Trend Themes
1. Sustainable Outdoor Apparel - The use of upcycled textiles in the System_A collection presents an opportunity for companies to explore more sustainable options in producing outdoor wear.
2. Color Trend: Jupiter Pink - The success of System_A's Jupiter Pink collection presents an opportunity for other clothing lines (outdoor or otherwise) to introduce pink hues in their offerings.
3. Winter Bouldering Inspired Designs - System_A's winter bouldering-inspired designs suggest a trend towards incorporating technical and functional elements in outdoor wear.
Industry Implications
1. Outdoor Apparel - System_A's high-performance outdoor wear with a focus on sustainability presents an opportunity for other companies in the same industry to explore eco-friendly options.
2. Fashion - The trend of incorporating pink hues in outdoor wear could extend to fashion, presenting an opportunity for companies to expand their color options to cater to a wider audience.
3. Textile Recycling - System_A's upcycling of Rebird textiles presents an opportunity for companies in the textile recycling industry to partner with clothing companies to provide eco-friendly textiles for production.