On Friday, March 18, 2022, Certified Lover Boy and Playboy will collaborate in a new Spring / Summer 2022 collection from Drake's OVO® design collective, appropriately entitled 'Symbols of Prestige.' The dynamic 14-piece OVO / PLAYBOY capsule collection is a mix of both apparel and accessories, all adorned with the phrase ‘Symbols of Prestige’.
Key call-outs in the OVO / PLAYBOY capsule include graphic tees, silk shirts, silk shorts, bucket hats, playing cards, and a sterling silver charm necklace featuring co-branded insignias, pin-up style Playboy Bunnies, and iconic covers from the magazine.
The OVO / PLAYBOY capsule collection for Spring / Summer 2022 will be available to shop in-stores and online at the October's Very Own website this Friday, March 18th at 12 pm local time.
Playful Rapper-Back Apparel
Drake's OVO + PLAYBOY Debut 'Symbols of Prestige' Collaboration
Trend Themes
1. Collaborative Fashion Collections - The collaboration between OVO and PLAYBOY demonstrates the trend of building fashion collections by partnering with well-known brands or individuals, paving the way for more collaborative opportunities.
2. Branded Accessories - The inclusion of accessories like playing cards and sterling silver charm necklaces featuring co-branded insignias shows the increasing trend of brands expanding into branded accessories.
3. Blend of Sporty and Chic Apparel - The mix of graphic tees, silk shirts, and shorts in the OVO / PLAYBOY capsule collection showcases the trend of merging sporty and casual elements with high-end fashion.
Industry Implications
1. Fashion - The OVO / PLAYBOY capsule collection presents an innovative product opportunity for fashion companies by collaborating with brands and merging different styles and aesthetics.
2. Accessories - The OVO / PLAYBOY capsule collection introduces a disruptive innovation opportunity for accessory companies to expand their product lines by adding branded items that customers can mix and match with different outfits.
3. Entertainment - The collaboration between OVO and PLAYBOY highlights a potentially lucrative opportunity for entertainment companies to tap into fashion and offer their fans new and exciting merchandise.