LIFE IS WAR introduces its new collection for the season, entitled S*X. The new capsule boasts an evocative message and essentially captures the designer's personal struggles and his life journey. The limited-edition collection is made up of streetwear silhouettes including hoodies and tees predominantly.
The capsule includes an anarchist theme that is translated through punk aesthetics. This component notably references the time during the mid-70s with details such as "life is war" detailing and the Mitch Modes signature tattoo. The hoodies boast a vintage touch in terms of construction and the tees are marked with "SEX" emblems. Additionally, the brand also brings a new definition to the beloved Mickey and Minnie Mouse as their relationship is reinterpreted by the brand.
Redefined Iconic Cartoon Apparel
LIFE IS WAR Honors Iconic Cartoon Characters in the S*X Capsule
Trend Themes
1. Anarchist Aesthetics - Opportunities for disruptive innovation in streetwear fashion with punk and anarchist-inspired designs.
2. Reinterpretation of Icons - Potential for innovation in introducing new meanings and representations to iconic characters and symbols for creative merchandise.
3. Vintage-inspired Streetwear - Opportunities for innovation in creating streetwear collections that incorporate vintage elements such as construction and design details.
Industry Implications
1. Fashion - Potential for streetwear and merchandise brands to expand their offerings and branding by incorporating punk and anarchist aesthetics and reinterpreted iconography.
2. Entertainment Merchandise - Opportunities for creativity in introducing new meanings and representations to beloved characters and symbols through merchandise such as apparel and accessories.
3. Vintage and Retro Fashion - Potential for vintage and retro fashion trend and collectors market to expand with the incorporation of current streetwear and punk-inspired designs.