The Swizzels Halloween range has been debuted by the brand in the UK in the lead-up to the big day as a series of familiar, flavorful and low-cost options for consumers to pick up.
The products come in three varieties including the Mummy Mix, Monster Treats and Trick or Treat Lolly Mix, which are priced ranging from £3 to £4. The candies respond to demand for high-quality treats amongst shoppers, while also keeping the cost of living crisis top of mind by providing impressive value to help them celebrate the holiday stress free.
Trade Marketing Manager Clare Newton commented on the Swizzels Halloween range saying, "We expect this year to be bigger and more inclusive than ever. Our Halloween-themed bags contain a mix of fans’ favourite individually wrapped sweets, ideal for those getting in the Halloween spirit. It’s essential for retailers to stock a range of best-selling, well-known brands to entice shoppers and make the most of the occasion."
Low-Cost Halloween Candies
The Swizzels Halloween Range Includes Three Options
Trend Themes
1. Low-cost Halloween Candies - The Swizzels Halloween range offers affordable Halloween candies that meet the demand for high-quality treats without breaking the bank.
2. Familiar and Flavorful Options - The Swizzels Halloween range provides familiar and flavorful candy options, catering to consumers' preferences and ensuring an enjoyable Halloween experience.
3. Stress-free Holiday Celebrations - The Swizzels Halloween range offers impressive value, allowing consumers to celebrate the holiday stress-free with affordable and delicious candy selections.
Industry Implications
1. Confectionery - The confectionery industry can explore innovative ways to offer low-cost, high-quality Halloween candies to meet consumers' demand for affordable treats.
2. Retail - Retailers can capitalize on the popularity of Halloween by stocking a range of best-selling, well-known candy brands to entice shoppers and maximize sales during the occasion.
3. Trade Marketing - Trade marketing professionals can leverage the Swizzels Halloween range to attract shoppers and promote the sale of individually wrapped sweets, enhancing the Halloween spirit.