The Charlie by Matthew Zink campaign for Summer 2015 is a swimwear ad the boasts suggestive imagery. The image series isn't afraid to show some skin and is marketed with a #GetWild hashtag. This advertorial highlights vibrant speedos for men and body-hugging bikini sets that will appeal to Charlie's female demographic.
Starring Blake Bridges, Lays Silva, Kwaku Fordwouh and Pietro Boselli, the Charlie by Matthew Zink Summer 2015 campaign is lensed against a tropical, palm tree backdrop and embraces suggestive imagery. The swimwear ad shines a light on body closeups and purposely doesn't include models' faces.
This seductive marketing campaign is cheeky, setting a carefree and daring tone for the summer season ahead. Its styles are simple but brightly hued, drawing a viewer in effortlessly.
Cheeky Swimwear Ads
The Latest Charlie by Matthew Zink Campaign Boasts Suggestive Imagery
Trend Themes
1. Suggestive Imagery in Ad Campaigns - Businesses could explore the use of suggestive imagery in their advertising campaigns to appeal to a wider audience and grab consumers' attention.
2. Body Inclusivity in Marketing - Marketing campaigns that showcase diverse body types and sizes could disrupt the status quo in the fashion industry and appeal to a wider demographic.
3. Untraditional Marketing Strategies - Businesses could consider unconventional methods of marketing to break through the cluttered advertising landscape and create buzz around their brand.
Industry Implications
1. Fashion Industry - The fashion industry could benefit from incorporating diverse body types and embracing suggestive imagery in their marketing campaigns.
2. Advertising Industry - The advertising industry could explore new and unconventional marketing strategies to create buzz around brands and engage consumers in unique ways.
3. Entertainment Industry - The entertainment industry could leverage suggestive imagery and untraditional marketing strategies in their movie and TV show promotions to generate buzz and attract viewers.