These Sweet Tooth Fairy Cakebites help conjure up ideas of childhood books and bedtime stories. The design was done by US-based design agency Lumber, who did an excellent job with the packaging design.
The team decided to go with a very minimalist aesthetic for the chocolate cake branding, using the subtle colors of a light blue, white and brown. No extreme bright hues were employed here, since the agency did not want anything too overpowering. A women who appears to be in the process of baking is situated on the front in a silhouetted design. She also surrounded by a decent amount of white space, which draws more attention to the logo and the name of Sweet Tooth Fairy Cakebites.
Fairytale Sweets Packaging
The Sweet Tooth Fairy Cakebites Conjure up Imaginative Thoughts
Trend Themes
1. Minimalist Packaging Design - Creating product packaging with a minimalist aesthetic can enhance brand recognition and appeal to consumers who prefer simplicity.
2. Nostalgic Branding - Incorporating elements of childhood nostalgia into branding can evoke emotional connections and resonate with consumers.
3. Silhouette Design - Utilizing silhouette designs in packaging can create a sense of intrigue and capture consumer attention.
Industry Implications
1. Confectionery Industry - The confectionery industry can explore minimalist packaging design to create attractive and memorable product presentations.
2. Food and Beverage Industry - Companies within the food and beverage industry can leverage nostalgic branding to establish strong brand identities and connect with customers on an emotional level.
3. Graphic Design Industry - The graphic design industry can capitalize on the trend of silhouette design in packaging by creating innovative and visually captivating designs for various products.