'Martin's Famous Pastry Shoppe' announced two new consumer packaged goods, the 'Sweet Party Potato Rolls' and the 'Sweet Dinner Potato Rolls,' respectively. The party rolls are sold in packs of 24, 18-gram rolls, while the dinner rolls come in packs of 12, 36-gram rolls.
Both sweet potato rolls share the same recipe: wheat flour, potatoes, cane sugar, butter, and nonfat milk. In addition to this, Martin's stated that the rolls do not contain any GMOs, and are free from artificial colors or sweeteners.
Joe Martin, the executive vice president at Martin's, stated: We are excited to offer our fans and customers Sweet Dinner Potato Rolls and Sweet Party Potato Rolls from a company they love and trust. Our new products have everything that is already raved about in Martin’s Potato Rolls — fluffy texture, high-quality ingredients, and great taste — just a little sweeter."
CPG Sweet Potato Buns
Martin's Launched New Sweet Potato Dinner Rolls and Party Rolls
Trend Themes
1. Sweet Potato-based Products - There is a growing trend in creating food products using sweet potato as the main ingredient, opening opportunities for companies to tap into this market and offer unique sweet potato-based products.
2. Non-gmo and Artificial Ingredients-free Products - Consumers are becoming increasingly aware of the ingredients in their food, creating opportunities for companies to innovate by producing non-GMO and artificial ingredients-free products that appeal to health-conscious consumers.
3. Packaging for Convenience - Packaging for convenience is becoming increasingly popular and customers demand easy-to-use products, presenting opportunities for companies to create innovative packaging designs that meet customers' changing needs.
Industry Implications
1. Food and Beverage Industry - The food and beverage industry can tap into the sweet potato-based food market and produce innovative and unique sweet potato-based products that cater to the growing customer demand for healthier food options.
2. Consumer Goods Industry - The consumer goods industry can cater to the increasing trend of non-GMO and artificial ingredients-free products by producing innovative and unique products that appeal to health-conscious consumers.
3. Packaging Industry - The packaging industry can innovate by creating packaging designs that meet consumers' changing needs for convenience and ease-of-use, providing companies with an opportunity to stand out and differentiate their products in the competitive market.