The traditional lunch break has gotten quite the makeover in Sweden with their new mid-afternoon discos officially dubbed Lunch Beat. Opting to spend their work breaks dancing and grooving to the beat, the Swedish workers have sparked an underground movement.
Instead of sitting at their desks "al-desko," or going for work lunches, the Swedish are organizing outings to popular meetings that actually include lunch in its pricing. In fact, this movement has become so popular and grown in such a significantly short amount of time that the Swedish Language Council has officially verified "lunch disco" to be a national word of Sweden.
Workers return to work upbeat and relaxed, having not stressed about work with endorphins pumping thanks to the thrill of having just bust a move. During a time of health consciousness and get-moving campaigns, Lunch Beat should definitely make its way through the rest of the world soon.
Mid-Afternoon Raves
Lunch Beat Involves Clubbing on Work Breaks
Trend Themes
1. Mid-afternoon Raves - Opportunity to create midday entertainment experiences that incorporate music and dancing during work breaks.
2. Lunch Beat - Emphasis on combining lunch and socializing with exercise to promote lively work environments.
3. Health Consciousness - Increasing focus on wellness and physical activity during the workday to improve employee well-being and productivity.
Industry Implications
1. Event Planning - Potential demand for event planners to organize midday entertainment experiences for workplaces.
2. Food and Beverage - Opportunity for restaurants and catering services to offer lunch packages that include music and dancing.
3. Corporate Wellness - Growing sector for companies that provide wellness programs and activities for employees during work breaks.