Sway is a new urban Millennial brand from Spavia that's centered on providing multi-sensory spa experiences that are rooted in customization. Upon entering the spa, guests will see live plant walls, swings and pods for quick services like massages and facials. Throughout the experience, guests are able to customize their experience with music and scent, offering a level of indulgence and care that's seldom explored within the spa industry.
As one of the founders of Spavia Day Spa, Marty Langenderfer, puts it: "Millennials know where the culture is going, so we endeavored to leverage their insights and provide them into a spa environment that's peaceful and relaxing but also playful and interactive." The spa takes inspiration from the cultural centers of Barcelona, New York, and Southern California, and offers a unique experience that fuses art, culture and relaxation.
Multi-Sensory Millennial Spas
'Sway' Customizes the Spa Experience with Music and Scents
Trend Themes
1. Customized Spa Experience - The trend of customized spa experiences is on the rise, enabling millennials to seek unique and personalized sensory indulgences.
2. Multi-sensory Spas - Spas offering multi-sensory experiences that immerse users in a world of music and scents are gaining ground as they tap into the Millennial demand for engaging and playful environments.
3. Urban Spa Branding - Urban spa brands that integrate art, culture and relaxation are emerging as they target millennials in metropolitan areas who have a deep appreciation for customized and interactive experiences.
Industry Implications
1. Spa and Wellness Industry - Innovation opportunities exist within the spa and wellness industry through the integration of customized, multi-sensory experiences that appeal to younger generations.
2. Music and Scents Industry - Collaboration opportunities between the spa industry and the music and scents industries exist to provide customized sensory experiences to spa-goers that combine music and aromatherapy.
3. Art and Culture Industry - The integration of art and culture into the spa experience is an opportunity for the industry to provide a unique and memorable experience for millennials who value personalized and interactive environments.