Crystal maker Swarovski has mobilized its loyalty program with the launch of the Swarovski 'Just Because' app.
Available in the iTunes app store, this app is taking the consumer experience to brand new heights. Through this application, the Swarovski consumer can now earn points -- known as "Sparkly rewards" -- by preforming different activities such as making a purchase, checking into a local Swarovski boutique, referring friends and more. In addition to its loyalty program, the Swarovski Just Because app also offers fun facts about the boutique, members-only discounts and sparkling gifts as the consumer advances to each level.
This app has become a great marketing strategy for the crystal brand as well as a great way to interact with its consumers.
Crystal Collection Apps
The Swarovski 'Just Because' App Makes Earning Points Mobile
Trend Themes
1. Mobile Loyalty Apps - Creating mobile loyalty apps allows brands to engage and reward customers on-the-go, enhancing the consumer experience.
2. Gamification of Loyalty Programs - Introducing gamification elements in loyalty programs, such as earning points for specific activities, encourages customer engagement and retention.
3. Personalized Loyalty Rewards - Providing personalized rewards and exclusive discounts to loyal customers through mobile apps helps build stronger brand-consumer relationships.
Industry Implications
1. Retail - Implementing mobile loyalty apps in the retail industry incentivizes customer loyalty and drives repeat purchases.
2. Fashion Accessories - Integrating gamified loyalty programs in the fashion accessories industry fosters a sense of exclusivity and encourages brand advocacy.
3. Mobile App Development - Developing personalized loyalty apps presents a disruptive innovation opportunity in the mobile app development industry.