During Paris Couture Week Spring/Summer 2020, Swarovski Created Diamonds were unveiled in 16 new colorways. The lab-created diamonds explore color concepts and are divided into four categories based on man-made wonders: fashion, art, music and architecture. In the fashion category, there's Androgyny Flamingo, while Heavy Metal Cherry falls under the music and Gothic Cognac is grouped into Swarovski Created Diamonds architecture pillar. According to Swarovski, the colors, cuts and sizes of the Created Diamonds will help to inspire imaginative jewelry creations that haven't been seen before.
While Swarovski is best known for its precision-cut crystals, like other jewelry brands it is experimenting with the use of new materials that are appealing for their affordability, as well as their ethical and environmental value.
Colorful Lab-Made Diamonds
The Swarovski Created Diamonds are Categorized by Man-Made Wonders
Trend Themes
1. Lab-made Diamond Color Trends - Jewelry brands can leverage the trend of lab-made diamond colors to offer customizable, unique and eco-friendly options to consumers.
2. Categorized Man-made Wonders Diamonds - Jewelry designers can use the categorization of lab-made diamonds based on man-made wonders to inspire creative and unconventional jewelry designs.
3. New Material Experimentation - Jewelry brands can explore new materials, such as lab-made diamonds, to appeal to consumers who value affordability, ethics and the environment.
Industry Implications
1. Jewelry - Jewelry brands can capitalize on the trend of lab-made diamond colors and categorization of diamonds based on man-made wonders to create unique and innovative designs.
2. Fashion - Fashion designers can incorporate lab-made diamond jewelry with new colorways and categorization into their runway looks to enhance their creations and offer something different to consumers.
3. Technology - Technological advancements in lab-made diamond color creation and categorization can be leveraged by diamond manufacturers to innovate and improve their products.