The Swanson Homemade Soup Maker aims to solve those weeknight meal woes with something more convenient, satisfying and healthier than traditional canned soup. Sold as a dry soup mix, this new product from Campbell's is the first of its kind and is also the first to come packaged in a convenient stand-up pouch. The choice to use a stand-up pouch was done to appeal to retailers as its design allows for attractive displays, compact storage and basic convenience. The package also includes information for buyers on the other ingredients they must add to complete the soup.
The Swanson Homemade Soup Maker line currently offers four different mixes, including: Chicken Noodle Soup Mix, Chicken Tortilla Mix, Loaded Potato Soup Mix and Vegetable Beef Noodle Mix. Unlike traditionally packaged soup, this dry soup mix includes only the base broth and other dried ingredients, with customers needing to purchase and prepare the fresh ingredients. This method of selling pre-made soup allows customers greater control over their meal and ensures that buyers can augment and modify dishes to their own tastes.
Pre-Packaged Dried Soups
The 'Swanson Homemade Soup Maker' Creates Easy, Delicious Meals
Trend Themes
1. Pre-made Soup Mixes - The Swanson Homemade Soup Maker introduces the trend of pre-packaged dry soup mixes that require customers to add fresh ingredients, providing greater control over their meals.
2. Convenient Packaging - The use of stand-up pouches in the Swanson Homemade Soup Maker offers attractive displays, compact storage, and convenience, disrupting traditional canned soup packaging.
3. Customizable Meals - The Swanson Homemade Soup Maker allows customers to augment and modify their dishes to their own tastes, tapping into the trend of personalized and customizable food options.
Industry Implications
1. Food Packaging - The use of stand-up pouches in pre-packaged soup mixes provides an opportunity for disruptive innovation in the food packaging industry.
2. Meal Kit Services - The concept of pre-made soup mixes requiring fresh ingredients presents a potential disruptive innovation opportunity for meal kit services to expand their offerings.
3. Food Retail - The trend of offering pre-packaged soup mixes that allow customers to customize their meals creates an opportunity for disruptive innovation in the food retail sector.