Sanuk's SustainaSole line debuted in July 2020 and the brand's second collection is launching with styles that boast 55% total recycled material by weight. The brand-new SustainaSole styles are vegan and they are available in varieties like the Donna style for women and the Skuner style for men, both of which are slip-on designs.
These new shoes were created thanks to Sanuk's partnership with BLUMAKA, which helps to divert foam waste and provide an alternative to the use of virgin foams. Sanuk and BLUMAKA grind scrap materials into smaller pieces that can be used to form comfortable and durable filler for the soles of shoes. This sustainable component of the styles are joined by other materials like recycled fibers.
Sustainable Slip-On Shoes
Sanuk's SustainaSole Styles Help to Divert Foam Waste
Trend Themes
1. Sustainable Footwear - Sustainable footwear made from recycled materials and utilizing waste diversion has potential for growth as consumers show interest in eco-friendly products.
2. Circular Economy - Utilizing waste diversion and recycled materials creates new opportunities for a circular economy, reducing waste and creating new products with environmental benefits.
3. Vegan Fashion - The rise of veganism and ethical fashion creates possibilities for the growth of vegan footwear using sustainable and recycled materials.
Industry Implications
1. Fashion Retail - As eco-friendliness becomes an important selling point, fashion retailers can find value in offering sustainable footwear options made from recycled materials.
2. Waste Management - Partnering with fashion brands to divert waste and utilize recycled materials presents disruptive innovation opportunities and creates a new market for waste management companies.
3. Footwear Manufacturing - Incorporating sustainable materials and waste diversion methods in the production of footwear presents a disruptive innovation opportunity for traditional footwear manufacturers to meet the growing demand for eco-friendly products.