Craghoppers, the outdoor clothing brand established in 1965, is celebrating a huge sustainability milestone in the Summer of 2023. The company, which has made sustainability a pillar of its operations, has announced that it has recycled over 100 million plastic bottles. Brand Director James McNamara noted that "reaching this milestone is a huge step for Craghoppers."
This is not only an important sustainability milestone for Craghoppers but also an encouragement to other brands who are looking to develop more conscious production efforts. While Craghoppers implements recycled materials in its outdoor product range without compromising on performance, the brand also continues to innovate in this space. For instance, Craghoppers' water-repellent technology—known as EcoShield DWR, utilizes "63% renewably sourced content from a variety of plant-based sources."
Branded Sustainability Milestones
Craghoppers Celebrates 100 Million Recycled Plastic Bottles
Trend Themes
1. Sustainable Branding - Brands are incorporating sustainable practices into their operations and communicating their milestones to consumers.
2. Recycling Innovation - Companies are finding innovative ways to incorporate recycled materials into their products while maintaining quality and performance.
3. Eco-friendly Technologies - Brands are investing in the development of environmentally friendly technologies for products and manufacturing processes.
Industry Implications
1. Outdoor Clothing - Outdoor clothing brands can find opportunities in developing sustainable and high-performance products using recycled materials and eco-friendly technologies.
2. Packaging - Packaging companies can innovate by developing solutions for recycling and reusing plastic bottles, such as Craghoppers' use of recycled bottles in their products.
3. Manufacturing - Manufacturing companies can find opportunities in investing in eco-friendly technologies for production processes and incorporating recycled materials into their products.