The SusieCakes x See’s Candies Collection is a series of collaboration baked goods created by the two brands to provide consumers with a delicious way to celebrate National Candy Day (November 4). The collection includes the Milk Bordeaux Cake and Cupcake, which are both crafted with an old-fashioned chocolate cake recipe with a finishing touch of See's Candies for added flavor and texture. The Cupcakes are being offered at all 25 SusieCakes locations across California and Texas for $5.25 each, while the Cake is only available online for $99 with just 150 being offered.
The SusieCakes x See’s Candies Collection will be available to purchase starting Friday, November 3 through 5, 2023 for avid fans to get their hands on.
Celebratory Candy-Topped Cakes
The SusieCakes x See’s Candies Collection is Limited-Edition
Trend Themes
1. Collaboration Baked Goods - The SusieCakes x See's Candies Collection demonstrates the trend of brands collaborating to create unique baked goods.
2. National Candy Day - The collaboration celebrates National Candy Day, highlighting the trend of brands leveraging special occasions to offer limited-edition products.
3. Online Exclusivity - The Cake being exclusively available online reflects the trend of brands offering limited-edition products through online platforms.
Industry Implications
1. Bakery - The collaboration between SusieCakes and See's Candies presents an opportunity for bakeries to create unique collaborations with other brands for special occasions.
2. Confectionery - The SusieCakes x See's Candies Collection showcases the potential for confectionery companies to collaborate with bakery brands for limited-edition products.
3. E-commerce - The online exclusive availability of the Cake highlights the potential for e-commerce platforms to offer exclusive and limited-edition products, creating a sense of rarity and desirability.