The struggles associated with urban life are being acknowledged by brands with products like the Jackfish Survival System that's designed to help out urban consumers. Aside from being able to offer screwdrivers and a place to store cards, the Jackfish Survival System also packs a USB key, knife, fire starter and more.
The Jackfish Survival System is intended for those who are based in urban locations, but enjoy spending their free time in the wilderness where items for getting small jobs done are required.
Currently funding on Kickstarter, the Jackfish Survival System comes in either a black or silver option as well as with a lanyard for carrying, but is compact enough to fit inside a pocket.
Urban Survival Kits
The Jackfish Survival System Helps Those in Cities Make it Through the Day
Trend Themes
1. Urban Survival Kits - As urban life grows more complicated, the development of personalized kits designed to help urban consumers adapt to city life, both in emergencies and during everyday activities, can be a disruptive innovation opportunity.
2. Compact Multi-purpose Tools - As consumers seek tools that can easily fit within pockets, combining USB keys, knives, fire starters and other small but essential survival gear in compact designs can be a disruptive innovation opportunity.
3. Outdoor Recreation and Survivalism - Brands seeking to offer outdoor enthusiasts and survivalists accessories and tools that can fit in urban settings but are aimed at providing help in the wild can be a disruptive innovation opportunity.
Industry Implications
1. Outdoor and Camping Equipment - The development of urban-friendly outdoor and camping equipment that is both compact and multi-purpose and aimed at city-dwelling consumers can be a big opportunity for the outdoor equipment industry.
2. Personal Safety and Security - Providing urban consumers with tools to keep themselves safe in emergency situations through the development of compact, multi-purpose survival kits can be a big opportunity for the personal safety and security industry.
3. Consumer Electronics - Consumer electronics brands that are developing compact, multi-purpose devices that combine several tools into a small, easy-to-carry package can capitalize on the demand for such survival kits and tools.