Aimed to create an authentic Hawaiian experience for travelers passing through Munich Airport, Surf & Style is an annual surfing competition taking place on the world's largest artificial standing wave. The annual surf event draws participants from all over the globe to compete in the event, which takes place at an outdoor portion of Munich Airport Center.
The event is one that points to the repositioning of airports as a center of activity and a potential retail and activation space for brands. Now in its fifth year, the annual event is just one of the unexpected exciting events Munich Airport hosts on a yearly basis.
In 2015, over 24,000 spectators stopped by Munich Airport to check out Surf & Style, while 130 athletes from 14 countries participated.
Airport Terminal Surfing Competitions
Surf & Style is an Annual Surf Competition at Munich Airport
Trend Themes
1. Airport Event Experiences - Surf & Style demonstrates the trend of airports repositioning themselves as centers of activity and venues for unique events.
2. Artificial Wave Technology - The use of the world's largest artificial standing wave in Surf & Style showcases the trend of innovative wave technology for surfing competitions.
3. Global Participation in Surfing - The participation of athletes from 14 countries in Surf & Style highlights the trend of surfing becoming a global sport and cultural phenomenon.
Industry Implications
1. Airport Retail and Activation - The success of Surf & Style at Munich Airport suggests opportunities for brands to leverage airport spaces for retail and activation events.
2. Wave Technology Manufacturing - The use of artificial wave technology in Surf & Style indicates potential opportunities for companies involved in manufacturing innovative wave technology for surfing competitions.
3. Global Surf Tourism - The global participation in Surf & Style indicates the potential for growth in the surf tourism industry, including accommodation, travel, and related services.