Supreme and Dickies work in collaboration on a collection for the Spring 2022 season full of design details that are true to both contributing efforts. The American workwear label infuses its expertise with silhouettes such as a jacket, work shorts, work pants, a short-sleeve shirt, and a belt.
The upcoming collection is led by the Eisenhower jacket in four different tonal options that are ready for the season. It is highlighted by the side stripe details for a touch of contrast and sporty feel. The theme continues with the Original 874® Work Pants, 13" Loose Fit Multi-Use Pocket Work Shorts, and Military Buckle Web Belt joining the collection. Notably, every item in the capsule is marked with co-branding details to mark the collaborative effort. The capsule is set to launch officially on April 7th.
Vibrant Collaborative Street Workwear
Supreme and Dickies Join Forces for Spring 2022
Trend Themes
1. Collaborative Workwear Designs - The trend of cross-branded and collaborative workwear designs is an opportunity for popular streetwear brands to expand into new markets and offer differentiated products.
2. Sporty Workwear Details - Incorporating sporty details into workwear silhouettes presents an opportunity for brands to attract a younger and more athletic consumer base.
3. Co-branding and Limited Edition Collections - Offering limited edition collaborations with other popular brands is a trend that provides opportunities for companies to expand their consumer base and create buzz around their products.
Industry Implications
1. Streetwear Fashion - The streetwear industry can take advantage of collaborations with workwear brands to explore new design opportunities and reach new customers.
2. Workwear Industry - Collaborating with streetwear brands presents an opportunity for workwear companies to offer modern designs and attract a younger consumer base while maintaining their authenticity.
3. Fashion Retail Industry - Promoting and selling limited edition collaborative collections through online and brick-and-mortar fashion retailers is a trend that opens up opportunities to reach new consumer demographics and increase revenue.