Black-owned brands GoDeep's supplement bundle covers all the bases. It includes a triad of products that seek to support one's body and mind through "special blends of adaptogenic herbs or roots, medicinal mushrooms, and naturally flavored collagen." The first product in this line-up is the POWER Protein Powder which boasts powerful ingredients such as Collagen, blue spirulina, and dopamine bean. The second is named ACTIVATE and is powered by Collagen, Cordyceps M mushroom, and MCT oil. The final option is RELAX which features Collagen, reishi mushroom, and ashwagandha.
While the adaptogens in the supplement bundle seek to help the body adapt to stress and support bodily processes—the dopamine bean, for example, is a natural mood booster and spirulina is a plant protein-packed with antioxidants, the medicinal mushrooms support health, wellness, longevity, and immunity.
Natural Supplement Bundles
GoDeep Boasts Adaptogens, Medicinal Mushroom & Collagen Protein Blends
Trend Themes
1. Adaptogenic Supplements - Disruptive innovation opportunity: Develop new combinations of adaptogenic herbs and roots to create personalized supplement bundles for targeted health benefits.
2. Medicinal Mushroom Blends - Disruptive innovation opportunity: Incorporate lesser-known medicinal mushrooms into supplement blends to tap into their unique health benefits and appeal to a growing market segment.
3. Collagen Protein Formulations - Disruptive innovation opportunity: Explore innovative ways to incorporate collagen protein into supplement powders and develop unique flavors to attract the health-conscious consumer base.
Industry Implications
1. Nutraceutical Industry - Disruptive innovation opportunity: Leverage scientific research on adaptogens, medicinal mushrooms, and collagen protein to create advanced supplement formulations that cater to consumers' specific health needs.
2. Functional Food Industry - Disruptive innovation opportunity: Develop ready-to-consume functional food products infused with adaptogens, medicinal mushrooms, and collagen protein for convenient health and wellness solutions.
3. Beauty and Skincare Industry - Disruptive innovation opportunity: Create skincare and beauty products utilizing collagen protein for anti-aging and skin rejuvenation benefits, tapping into the growing demand for natural and holistic beauty solutions.