With the growing popularity of mead among young consumers, Superstition Meadery is paving the way for the world's oldest beverage to become as commonplace as beer or cider.
Superstition Meadery is a Prescott, Arizona-based meadery that has produced more than 80 different types of mead. In addition to winning awards such as the Mazer Cup Gold Medal, the meadery has also been carving out a unique space in the category due to its innovative approach to making mead. For one, owners Jeff and Jen Herbert have traveled to more than 30 countries to source unique ingredients for their mead. The company also spends a great deal of time collaborating with breweries and other meaderies -- a practice that is common in the craft brewing scene, but relatively unheard of among mead producers.
With new varieties constantly on the docket, Superstition Meadery is paving the way for a new generation of mead-drinkers.
Internationally-Inspired Craft Meaderies
Superstition Meadery Sources Unique Global Ingredients
Trend Themes
1. Craft Meaderies - The growing popularity of mead among young consumers is creating opportunities for craft meaderies to innovate and carve out a unique space in the market.
2. Unique Global Ingredients - Meaderies can source unique ingredients from around the world to create innovative and distinctive flavors, appealing to adventurous consumers.
3. Collaboration with Breweries and Meaderies - Collaborations between meaderies, breweries, and other industry players present opportunities to cross-pollinate ideas and techniques, sparking disruptive innovation.
Industry Implications
1. Craft Beverage Industry - The rising popularity of mead is driving growth in the craft beverage industry, with opportunities for new meaderies to enter the market and offer unique products.
2. Global Ingredient Sourcing Industry - The demand for unique global ingredients for mead production presents opportunities for the global ingredient sourcing industry to provide specialized sourcing services.
3. Collaboration Platforms for Mead Producers - The emergence of collaborations between meaderies, breweries, and other industry players creates a need for dedicated collaboration platforms to facilitate knowledge sharing and innovation.