SuperSauce is a product that was created by J. Walter Thompson Amsterdam to help parents ensure that their vegetable-hating children get the nutrients that they need to properly develop.
In order to peak the interest of children, JWT bottled its SuperSauce in containers that represent superheroes. Each of the heroes shows the power that the vegetables grant them, with transparent bottles enabling consumers to see the pure beetroot, carrot, and parsnip that's inside.
Plus, the Dutch supermarket chain that JWT designed SuperSauce for, highlighted its plan for the product by saying, "We believe in helping parents to encourage their children to eat more vegetables, which is why we are introducing SuperSauce, an innovation we intend to roll out nationally."
Heroic Vegetable Sauces
JWT's SuperSauce Aims to Promote Healthy Eating Among Children
Trend Themes
1. Healthy Eating Promotions - Creating innovative products that make it easier for parents to promote healthy eating among children.
2. Creative Packaging for Kids - Designing eye-catching packaging for children's food products to capture their interest and make healthy options more appealing.
3. Transparency in Food Packaging - Utilizing transparent packaging to show the natural and pure ingredients of a product, increasing consumer trust and interest in healthier options.
Industry Implications
1. Food and Beverage - Developing new food and beverage products that cater to children's nutritional needs and encourage healthy eating habits.
2. Marketing and Advertising - Creating effective marketing strategies and campaigns to promote healthy food options for children and attract parents' attention.
3. Packaging Design - Providing innovative and visually appealing packaging solutions that target children and make healthy food options more appealing and engaging.