American lifestyle adventure brand SUPER73 and JAJA Tequila teamed up to create and give away three custom SUPER73 S2 e-bikes inspired by the rich and vibrant landscapes of Jalisco, where the award-winning tequila brand's premium product is crafted and bottled.
The e-bikes are packed with special features and details that sports enthusiasts and tequila lovers will appreciate, including custom-painted frames, decals and a chainguard. Each limited-edition bike has a unique rim that represents a different JAJA Tequila flavor, including Blanco, Reposado and Añejo.
To help the JAJA x SUPER73 sweepstakes reach the right adult audience, the partnering brands teamed up with a Grammy Award-winning artist and producer duo, The Chainsmokers, and fan-favorite Instagram account, F***JERRY.
Agave-Inspired E-Bikes
SUPER73 & JAJA Tequila Collaborated on Three Custom SUPER73 S2 E-Bikes
Trend Themes
1. Custom E-bike Collaborations - The collaboration between SUPER73 and JAJA Tequila highlights the trend of customizing e-bikes to cater to specific audiences.
2. Branded Limited-edition Products - The JAJA x SUPER73 collaboration showcases the trend of creating limited-edition products that combine the unique qualities of two brands.
3. Influencer Marketing Partnerships - Teaming up with The Chainsmokers and F***JERRY, the JAJA x SUPER73 sweepstakes demonstrates the trend of leveraging influencer partnerships to reach target audiences.
Industry Implications
1. Lifestyle Adventure - The collaboration between SUPER73 and JAJA Tequila appeals to the lifestyle adventure industry by offering custom e-bikes inspired by a premium tequila brand.
2. Alcoholic Beverages - The JAJA x SUPER73 collaboration presents potential opportunities in the alcoholic beverage industry, showcasing how brands can expand their reach by partnering with lifestyle brands.
3. Social Media Marketing - The influencer partnerships in the JAJA x SUPER73 sweepstakes open doors for disruptive innovation opportunities within the social media marketing industry.