Whimsical and glittery makeup looks have been dominating the cosmetic industry and Colorpop's Super Star Loose Shadow Set is ensuring that consumers can achieve their most glistening look yet.
This new set features 13 colors, that are highly pigmented, making for an elaborate and bold cosmetic offering. The colors range from basic day shades to glamorous night looks and include more audacious hues like sea foam green and a deep violet. To make the colors even brighter, the brand suggests applying them with a wet makeup brush, as allegedly this application method helps enhance the color's vibrancy.
Other hues in the line include a sparkling silver and a glistening gold, making for the brand's most adventurous shade offerings yet.
Vibrant Eye Shadow Sets
Colorpop's Super Star Loose Shadow Set Contains 13 Exciting Hues
Trend Themes
1. Whimsical Makeup Looks - Opportunity for cosmetic brands to create whimsical and glittery makeup products that cater to consumers' desire for bold and elaborate looks.
2. Highly Pigmented Colors - Opportunity for cosmetic brands to develop highly pigmented eyeshadow sets that offer a wide range of shades for day and night looks.
3. Wet Brush Application - Opportunity for cosmetic brands to promote the use of wet makeup brushes to enhance the vibrancy of eyeshadow colors.
Industry Implications
1. Cosmetics - Opportunity for cosmetic industry to capitalize on the demand for whimsical and highly pigmented eyeshadow products.