Sportswear label adidas introduces the new and bright Sunshine colorway detailing its signature Crazy 1 sneaker model for the season. It was originally showcased on the Kobe 1 sneakers that were unveiled as the Crazy 1 back in 2013 and now it is coated in a bright yellow palette throughout the upper.
The basketball sneakers are designed to have a sleek body and branding details inform the sides of the shoe in the form of the Three Stripes logo in a debossed detail for texture as well. The outsoles are designed in a stark silver hue and additional contrast is seen at the lining which is applied in black. It's finished with the signature shell toe and the grille heel.
Vibrant Summery Tonal Sneakers
adidas Gives the Crazy 1 Sneaker Model a Sunshine Colorway
Trend Themes
1. Bright Sneaker Colorways - Sportswear brands are exploring vibrant hues for their signature sneaker models.
2. Sleek Basketball Sneaker Designs - Basketball sneaker designs are becoming more streamlined and minimalist.
3. Textured Branding Details - Debossed branding details are adding texture and interest to sneaker designs.
Industry Implications
1. Sporting Goods - Sporting goods brands can incorporate bright and sleek designs in their sneaker offerings for the season.
2. Fashion - Fashion brands can use vibrant sneaker colorways as accents to add a pop of color to their summer collections.
3. Footwear - Footwear companies can explore unique branding details to differentiate their sneaker offerings from competitors.