Bob Evans is throwing its hat in the Value Wars ring by unveiling its new Sunrise Savers menu.
Described as a menu that provides guests with "high-quality, farm fresh dishes at affordable prices," the new Sunrise Savers menu features a medley of tasty breakfast options all priced between $5.99 and $8.99. For instance, the $5.99 & Under menu features delicious options like Buttermilk Hotcakes and the Mini Sampler Breakfast, while the $6.99 & Under menu includes the Cup of Sausage Biscuits & Gravy or the Buttermilk Biscuit Sandwich. The $7.99 & Under and $8.99 & Under menus also include some brand new options like the new Griddle Stacker hotcake sandwich and the new Farm Boy Sandwich served on a brioche bun. As Mickey Mills, Chief Executive Officer of Bob Evans, explains, "At Bob Evans Farmhouse Kitchen, our goal is to excite our guests with new farm fresh dishes at a price point everyone can enjoy."
Extensive Breakfast Value Menus
Bob Evans' New Sunrise Savers Menu is All Priced at $8.99 or Less
Trend Themes
1. Affordable Breakfast Menus - Restaurants adopting price-friendly breakfast menus cater to cost-conscious consumers who seek high-quality meals without breaking the bank.
2. Incremental Pricing Structures - Implementing tiered pricing structures in menus provides more choices to customers, enhancing perceived value and maximizing affordability.
3. Farm-fresh Ingredients - Using farm fresh ingredients in value-oriented menus appeals to health-conscious individuals looking for nutritious yet budget-friendly dining options.
Industry Implications
1. Restaurant Industry - Fast-casual dining establishments are increasingly developing affordable, high-quality breakfast offerings to attract a broader customer base.
2. Agriculture - Farm-to-table initiatives within the value menu space open new opportunities for local farmers to partner with national restaurant chains.
3. Food Retail - Grocery stores and food retailers could capitalize on the trend by offering ready-to-eat, farm-fresh breakfast items at competitive prices.