Dutch health insurance company Zilveren Kruis recently launched a new initiative aimed at promoting sun safety in the Netherlands. The campaign delivers sunscreen on terraces across the country. This effort addresses a significant issue, as 28% of sunburns occur in gardens or on outdoor patios. In collaboration with Koninklijke Horeca Nederland, Zilveren Kruis seeks to raise awareness about the importance of sunscreen application and sun safety, especially given that one in five individuals is diagnosed with skin cancer.
Zilveren Kruis introduces 30 ml tubes of SPF30 mineral sunscreen to terraces, making it easier for patrons to protect themselves from harmful UV rays while enjoying outdoor activities. The initiative normalizes the practice of applying sunscreen alongside food and drink, promoting a culture of sun safety.
Sun Safety-Promoting Initiatives
Zilveren Kruis Promotes Sun Safety in the Netherlands
Trend Themes
1. Integrative-sun-safety Campaigns - Combining sun safety measures with hospitality services normalizes health-conscious behaviors in social settings.
2. On-demand Sunscreen Distribution - Providing sunscreen in public and commercial spaces ensures immediate access to UV protection, reducing preventable skin damage.
3. Collaborative Health Initiatives - Partnerships between health insurance firms and hospitality organizations enhance public health outreach and education.
Industry Implications
1. Health Insurance - Health insurance companies can leverage public health campaigns to decrease future treatment costs related to skin cancer.
2. Hospitality - The hospitality industry can benefit from health-focused initiatives that promote customer well-being and satisfaction.
3. Skincare Products - The skincare industry stands to expand its market by integrating sun protection products into collaborative health and safety efforts.