Nike introduces its latest iteration of the Sun Club design update as it unveils the iconic Air Force 1 Next Nature silhouette that takes on a sustainable angel. It has a white textured upper made from hemp materials complete with a contrasting tan tonal Swoosh on the lateral side of the shoe and blank heel tabs.
There is a visual of a hammock resting between two coconut trees that can be seen stitched onto the tongue section. Branding that nods to the brand's Move to Zero campaign can be seen printed on the neon insoles as a reference to its eco-friendly approach. The eye stays are complete with raw unfinished edges and sit on top of a speckled sole unit.
Sustainable Hemp Lifestyle Sneakers
Nike's Air Force 1 Next Nature Design Gets a Sun Club Upate
Trend Themes
1. Sustainable Fashion - Opportunities to incorporate sustainable materials and design into fashion products.
2. Eco-friendly Branding - Opportunities for brands to promote eco-friendliness through branding and messaging.
3. Natural Textures in Footwear - Opportunities to experiment with different natural textures in the design of footwear.
Industry Implications
1. Fashion - Opportunities for fashion brands to incorporate sustainable materials and design into their products.
2. Footwear - Opportunities for footwear brands to experiment with natural textures and incorporate sustainable materials into their designs.
3. Marketing and Advertising - Opportunities for marketing and advertising firms to help brands promote eco-friendliness through branding and messaging.