Frozen yogurt is a summer staple and Yogurtland is taking advantage of the treat's seasonal influence by introducing five fresh summer flavors for 2017. Inspired by seasonal fruits and desserts, the new flavors give consumers a delicious way to cool off this summer.
Yogurtland's new summer flavors include five fresh options, each of which is inspired by a popular dessert. Four of the new options are fruit flavors, including the Home Grown Watermelon Sorbet, the Sun Kissed Strawberry Shortcake, the Sweet n’ Smooth Peaches and Cream Gelato and the Picnic Favorite Apricot Mango Tart. The last of the scratch-made seasonal flavors is the Larger Than Life Mud Pie, which deviates from the fruit theme to combine chocolate and coffee with bits of sweet chocolate cookies. To top it all off, consumers can also add new gummy butterflies to their dessert as a seasonal topper.
Summery Frozen Yogurt Menus
Yogurtland's New Summer Flavors are Inspired by Fruity Desserts
Trend Themes
1. Seasonal Frozen Yogurt Flavors - Introducing fresh summer flavors inspired by seasonal fruits and desserts provides an opportunity to attract more customers and drive sales in the frozen yogurt industry.
2. Fruit-inspired Frozen Treats - The introduction of fruit flavors like watermelon sorbet, strawberry shortcake, and peaches and cream gelato taps into the trend of healthier dessert options and provides an opportunity to cater to health-conscious consumers.
3. Innovative Dessert Toppings - Adding new and unique toppings like gummy butterflies to frozen yogurt allows for customization and personalization, enhancing the consumer experience and potentially creating a competitive advantage in the market.
Industry Implications
1. Frozen Yogurt - Updating and expanding flavor options can help frozen yogurt businesses stay relevant and continue to attract customers in the highly competitive frozen treats industry.
2. Dessert - Innovating with new flavors and dessert combinations can create excitement and novelty in the dessert industry, enticing customers to try new treats and driving sales.
3. Confectionery - Introducing new dessert toppings like gummy butterflies can create cross-industry opportunities for confectionery manufacturers to expand their product offerings and tap into the frozen treats market.