The designs of the Spring/Summer 2018 collection by Paul Smith are modeled by Malgosia Bela and Ben Allen in a sandy photoshoot that captures the label's "sense of the unexpected." Riddled with vibrant colors and fantastically curated colorful flower prints, the silhouettes of the summer designs stand out in the intended black and white photography.
From "warm tropical shades" to "rich jewel tones," Paul Smith not only highlights sophistication, but also exaggerates the importance of playfulness and positivity. Each print ties into the thematic interrelationship between the summer designs and has a curious conceptual origin. The pattern on Paul Smith's classic Hawaiian shirt, for example, is a vibrant mixture of hand-drawn florals, corals and Japanese koi carp.
Photo Credits: Paul Smith
Japanese-Style Floral Fashion
Paul Smith's Spring/Summer Designs Feature Fantastical Flower Prints
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Industry Implications
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