NIGO's HUMAN MADE fashion label readies for the warmer seasons of the year with the brand new SUMMER CAMP collection. The latest capsule is inspired by the outdoors and camping during the time. It is packed with wearables such as tees with playful graphics including the custom polar bear patch that is walking through a mountain range trailed by an adorable orange heart.
The rest of the capsule includes pocket tees, militaristic shorts made from nylon materials, neutral tonal camp shirts, sunshield caps, 4panel twill caps, rounded bucket hats, and much more. The rest of the capsule includes accessories such as carrying bags or large grocery tote bags that are made from breathable canvas material.
Outdoor Ready Camp-Themed Apparel
HUMAN MADE Launches a SUMMER CAMP Collection for SS22
Trend Themes
1. Camp-themed Apparel - Opportunity for apparel companies to create collections that cater towards outdoor and camp-inspired aesthetics.
2. Graphics-heavy Clothing - Disruptive innovation opportunity for clothing brands looking to create unique designs using custom graphics and patches.
3. Functional Accessories - Opportunity for accessory companies to design and create functional accessories that cater to outdoor and camping activities.
Industry Implications
1. Fashion - Fashion brands can leverage this trend by creating collections that cater towards outdoor and camp-inspired aesthetics.
2. Outdoor Gear - Outdoor gear companies can expand their product offerings to include functional clothing and accessories that can be used during outdoor and camping activities.
3. Customizable Clothing - Opportunity for companies that specialize in producing custom patches and graphics for clothing to partner up with apparel companies looking to create unique designs.