In order to show off its creaseless suit design for men, British fashion designer Sir Paul Smith got some help from Olympic medal winner and gymnast Max Whitlock.
The suits is made from a 100% wool yarn that is reportedly super resistant to creases. Described as "a suit to travel in," to demonstrate just how easy it would be to make the transition from a long leg of travel to a business meeting and still look fresh, Whitlock and a team from the National Centre for Circus Arts did headstands, jumped on each other's shoulders and played with hula hoops. Whereas this kind of activity might leave other suits looking totaled, this sharp black Paul Smith suit was left totally unscathed without a wrinkle in sight.
Wrinkle-Free Suits
This Paul Smith Suit Design Uses an Innovative Fabric to Keep Creases Away
Trend Themes
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Industry Implications
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