Artist Justin Steinburg has created a series of sugar skull animals for a Day of the Dead-themed World Wildlife Fund ad campaign.
What these beautiful sugar skull animals all have in common is that they are all considered to be endangered species. By drawing the faces of these endangered species in the traditional Day of the Dead fashion, Justin hopes that it will force us to "celebrate the beauty of these endangered animals while they are still alive." There is something truly haunting in seeing these animals portrayed in such a way. The sugar skull design evokes the feeling that the panda, tiger and gorilla have all been marked for death.
Great art can makes us truly feel and when we feel we can hopefully be moved to action.
Endangered Sugar Skull Animals
These Endangered Species are Designed Like Day of the Dead Skulls
Trend Themes
1. Endangered Species Awareness - Inspiring awareness through artistic representation of endangered species in non-traditional forms.
2. Art as Activism - Using art, specifically sugar skulls, as a tool to promote social responsibility towards the conservation of such endangered species.
3. Emotional Connection to Conservation - Creating emotional connections through art to raise awareness about the need for endangered species conservation.
Industry Implications
1. Conservation - A new frontier for conservation organizations to educate and inspire using artistic representation.
2. Art and Design - A platform for artists and designers to use creativity as a tool for raising awareness for social issues, specifically endangered species conservation.
3. Advertising and Marketing - A unique approach for ad campaigns to use visually striking imagery to create consumer awareness of social responsibility towards endangered species conservation.