The Children's Place recently introduced a new tween fashion apparel, footwear and accessories brand called Sugar & Jade that inspires individuality and fun with fashion. Jane Elfers, President and CEO says, "we are uniquely positioned to retain our tween customer as she transitions from The Children's Place brand to her next style stage."
At launch, there are five apparel and accessory collections that can be shopped from Sugar & Jade and they can exclusively be found online from the digital-only brand. The online shopping experience offered by Sugar & Jade promises to be a supportive one for consumers thanks to outfit recommendations, user-behavioral technology, free shipping, no minimum purchase requirement and a loyalty program that connects customers to special offers and events.
Individualistic Tween Apparel
Sugar & Jade is a Fashion Brand That Inspires Fun & Authenticity
Trend Themes
1. Digital-only Brands - Businesses can capitalize on the growing trend of digital-only brands to better cater to the e-commerce preferences of customers.
2. Tween Fashion - There's an opportunity to create fashion brands that cater specifically to the tween demographic, which often lacks appropriate clothing options.
3. Personalized Shopping Experiences - By utilizing user-behavioral technology and providing outfit recommendations, there is potential for businesses to enhance their customers' shopping experiences and boost brand loyalty.
Industry Implications
1. E-commerce - E-commerce businesses can implement technology similar to Sugar & Jade, such as outfit recommendations and loyalty programs, to improve their customers' shopping experience and drive sales.
2. Fashion - There is a gap in the market for tween fashion, and businesses can disrupt the industry by creating fashion brands that cater specifically to this demographic.
3. Retail - Retail businesses can learn from Sugar & Jade's approach to creating a supportive and personalized online shopping experience for customers, to improve their own e-commerce offerings.