As part of a stunt to promote the release of the 'Attack on Titan' video game for the PlayStation 4, a unique set of subway posters are going up in Shinjuku Station.
Sony Computer Entertainment set up a 12-meter poster that features 50 of the titans from the anime, live-action movie and upcoming video game. Upon seeing the poster mural, members of the public are encouraged to take out a coin and begin scratching away the villainous titans on the poster. As well as offering entertainment value, fans of the franchise may be lucky enough to scratch a surface that reveals a QR code that links to a downloadable phone wallpaper.
In the past, Shinjuku Station has proved to be a popular spot for interactive gaming advertisements, including ones that make use of bubble wrap and building blocks.
Scratchable Gaming Posters
These Subway Posters Let the Public Attack Game Villains with Coins
Trend Themes
1. Interactive Gaming Advertising - Using physical interaction to engage consumers and promote brand awareness in unique and creative ways.
2. Experiential Marketing - Creating immersive experiences that allow customers to interact with a product or brand, fostering a deeper connection and increasing engagement.
3. QR Code Integration - Incorporating QR codes into marketing materials as a way to provide additional value and drive customer engagement and interaction.
Industry Implications
1. Gaming - Using scratchable posters and interactive elements to promote video games and engage gamers on a deeper level.
2. Advertising - Innovating traditional advertising methods by incorporating gamification and interactive elements to capture consumer attention and create memorable experiences.
3. Marketing - Leveraging physical interaction and gamification techniques to create immersive marketing experiences that increase brand engagement and drive customer action.