Fabric is a new brand centered on skincare and wellness that offers subscriptions for men that are conveniently delivered and consist of only the essentials. The subscription-based brand specializes in the creation of high-quality formulas and takes it upon itself to create trusted formulas so that men can invest in self-care but minimize the time they spend on research and discovering products.
The philosophies of Fabric very much mirror the values of founder Assaf Sahar, who keeps his life simple by wearing just two t-shirt brands, one brand of jeans and one brand of sneakers. Despite being loyal to many brands in many categories, he found that skincare was a place in his life where there was a lack of brands with which he could build long-term trust.
Men's Skincare Subscriptions
'Fabric' Shares High-Quality, Simplified Subscriptions for Men
Trend Themes
1. Men's Skincare Subscriptions - Opportunity for brands to simplify men's skincare routines through subscription-based models.
2. High-quality Formulas - Potential for brands to focus on creating trusted and effective skincare formulas for men.
3. Time-saving Solutions - Innovation opportunity to develop skincare products and subscriptions that minimize time spent on research and discovery.
Industry Implications
1. Skincare - Disruptive potential in the skincare industry to cater specifically to men's skincare needs.
2. Subscription Services - Opportunity for subscription-based brands to expand into the men's skincare market and offer simplified solutions.
3. Self-care - Innovation opportunity to tap into the growing trend of men investing in self-care through skincare products and subscriptions.