Last month, TrendHunter.com brought you Subaru's Sexy Sumo Carwash Video, and this week we are following up with the print campaign.
The idea is quite fresh: Let's get a couple of huge Japanese sumo wrestlers to pose seductively next to the new Subaru Forester 2009. That will show everyone that “Japanese SUVs just got a little sexier!†Right?
Well, creative director Andrew Simon at DDB, Toronto seems to think so. And the result is not sexy, but a totally hilarious print ad campaign that is sure to bring a smile to your face. I particularly like the analogy between Japanese SUVs and sumo wrestlers. The sumo wrestlers get all sexy at the car wash, gas station, and at a barn.
The June 2008 ads were created with art director Paul Riss and copywriter Matt Antonello.
Sexy Sumo Wrestlers (UPDATE)
Subaru Forester 2009 Ads Now in Print
Trend Themes
1. Japanese-inspired Advertising - Opportunity for companies to incorporate Japanese culture and aesthetics into their marketing campaigns.
2. Humorous Advertising - Opportunity for companies to use humor to capture the attention of their target audience.
3. Unconventional Use of Models - Opportunity for companies to feature models who don't fit into traditional beauty standards in their ads.
Industry Implications
1. Automotive - Opportunity for car companies to use out-of-the-box advertising to differentiate themselves in a crowded market.
2. Fashion - Opportunity for fashion companies to incorporate Japanese-inspired designs and aesthetics in their collections.
3. Beauty - Opportunity for beauty companies to promote diversity and inclusivity by featuring unconventional models in their campaigns.