For those who want to enjoy a tasty sub sandwich, minus the bread, Cousins Subs now offers a 'Sub in a Bowl' option.
As Cousins Subs' Vice President of Marketing Justin McCoy explains, the company has been receiving many requests for bread-free options. Therefore, the brand came up with the idea of a Sub in a Bowl concept, which allows guests to order any deli-fresh or grilled-to-order sub sandwich over a bed of mixed greens instead of on bread. Each Sub in a Bowl comes with the same amount of toppings as a sandwich and also comes with your choice of dressing on the side.
With many consumers cutting their intake of carbs, Cousins Subs' Sub in a Bowl option provides a handy, bread-free alternative to a sandwich.
Deconstructed Sandwich Bowls
Cousins Subs Now Offers a Bread-free 'Sub in a Bowl' Option
Trend Themes
1. Bread-free Options - The rise in demand for bread-free options opens up opportunities for restaurants to innovate and offer alternatives such as 'Sub in a Bowl' concepts.
2. Carb-conscious Dining - The growing trend of consumers reducing their carb intake presents an opportunity for food establishments to provide menu items that cater to carb-conscious diners.
3. Customizable Salad Substitutes - The demand for customizable salad substitutes for traditional sandwiches offers restaurants a chance to create innovative dishes like deli-fresh or grilled-to-order sub sandwiches served over a bed of mixed greens.
Industry Implications
1. Fast Food - Bread-free options, such as 'Sub in a Bowl,' could disrupt the fast food industry by catering to customers seeking healthier and alternative meal choices.
2. Casual Dining - Carb-conscious dining trends present an opportunity for the casual dining industry to develop specialized menus that offer low-carb alternatives and options like 'Sub in a Bowl.'
3. Food Delivery - The rise in demand for bread-free options and customizable salad substitutes creates opportunities for food delivery platforms to partner with restaurants and provide innovative solutions for customers looking for healthier meal options.