adidas Snowboarding is purveying the winter sports category with a pair of stylish snowboarding boots dubbed the 'Tactical Lexicon ADV.' The performance footwear takes inspiration from the brand's 'OG Lexicon,' which is a highly advanced running shoe silhouette from the 1990s.
The Tactile Lexicon ADV can perform on and off the slopes. Comfort and optimal fit are guaranteed by the inclusion of a dual-density, heat-moldable Ultralon liner. The Boost™ midsole, on the other hand, boasts cushioning properties and extended energy return. Security is delivered by the speed lacing system.
The stylish snowboarding boots are also quite aesthetically-pleasing with articulated cuff shell design and a 3D-molded tongue. The colorway, which fuses white, black, forest green, and hits of yellow, is also quite captivating.
Photo Credits: adidas Snowboarding
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Trend Themes
1. Performance Winter Footwear - The fusion of design elements from running shoes and snowboarding boots presents an opportunity to disrupt the winter sports footwear market.
2. Dual-purpose Sports Gear - Creating snowboarding boots that can perform on and off the slopes opens up possibilities for disruptive innovation in the crossover sports gear industry.
3. Retro-inspired Athleisure - The revival of 1990s running shoe aesthetics in snowboarding boots showcases an opportunity for disruptive innovation in the athleisure fashion industry.
Industry Implications
1. Winter Sports Footwear - The integration of advanced running shoe features into snowboarding boots offers disruptive innovation opportunities within the winter sports footwear industry.
2. Crossover Sports Gear - Developing sports gear that caters to multiple sports, such as snowboarding and general outdoor activities, presents disruptive innovation opportunities within the crossover sports gear industry.
3. Athleisure Fashion - The adoption of retro-inspired designs in snowboarding boots presents an opportunity for disruptive innovation within the athleisure fashion industry.