Fitbit released two new stylish activity trackers that offer functions that previous ones did not.
The 'Flex 2' is waterproof, designed to be 30% thinner than its predecessor and has a small, removable tracker. It retails at only $100, making it a cheap alternative to other trackers on the market. The 'Charge 2' has a modern design and a large display that allows wearers to look at texts, caller IDs and calendar alerts -- making it similar to smartwatch displays. Its display also shows the wearer personalized information during and after exercising.
These fashionable and functional gadgets are perfect for fitness-conscious people who would like the option of tracking physical activity without sacrificing style.
Slim Stylish Activity Trackers
Fitbit's Newest Trackers are Functional and Fashionable
Trend Themes
1. Stylish Activity Trackers - Opportunity for disruptive innovation in the wearable technology industry by merging fashion and functionality in activity trackers.
2. Waterproof Trackers - Opportunity to disrupt the fitness tracker market by creating waterproof devices that can be used while swimming or in other water-based activities.
3. Smartwatch-like Displays - Opportunity for disruptive innovation by combining the features of fitness trackers and smartwatches into one device with a large, interactive display.
Industry Implications
1. Wearable Technology - Disruptive innovation can be achieved by incorporating style and fashion into wearable devices, attracting a wider audience.
2. Fitness Tracker - The fitness tracker industry offers opportunities for disruptive innovation through the development of waterproof devices and advanced display capabilities.
3. Smartwatches - The smartwatch industry can benefit from disruptive innovation by integrating advanced fitness tracking functionalities into their devices.