Stylinity is a social fashion-sharing and shopping app that proves it pays to have good style. The idea is that with Stylinity, app users are able to take photos with the built-in camera and timer tools, then tag the items that appear. When others using the app want to shop the items, the influencer gets paid—just for sharing a stylish selfie.
By providing perks for its fashionable community and direct links to where the worn items can be purchased through shoppable images, Stylinity provides a win-win platform for everyone.
In the past, UK fashion retailer Boohoo partnered with Stylinity for the opening of a pop-up shop set up in New York City, in order to generate more brand awareness for Boohoo outside of the country.
Influencer Shopping Apps
Stylinity Rewards Users for Being Stylish and Inspiring Others to Shop
Trend Themes
1. Influencer Shopping Apps - Disruptive innovation opportunity: Develop a shopping app that rewards users for sharing their stylish outfits and providing direct links to purchase the items.
2. Shoppable Images - Disruptive innovation opportunity: Create a platform that allows users to tag and shop items directly from images, providing a seamless shopping experience.
3. Social Fashion-sharing - Disruptive innovation opportunity: Build a social app where fashion enthusiasts can connect, share style inspiration, and earn rewards for influencing others' shopping decisions.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Implement influencer shopping apps and shoppable image technology to engage customers, boost sales, and increase brand awareness.
2. Social Media - Disruptive innovation opportunity: Develop social platforms that integrate fashion sharing, shopping features, and influencer marketing to create new revenue streams.
3. Mobile Apps - Disruptive innovation opportunity: Build mobile apps with built-in camera and tagging tools for users to share their fashionable looks, influence shopping decisions, and earn rewards.