For Winter 2017, Stussy Australia released a series of candid shots to promote its most recent offerings.
The editorial features a vast number of models, who all wear the brand's apparel in different ways. This speaks to the diversity of the brand, as it's able to pertain to an impressive variety of aesthetics -- from retro and masculine, to modern and feminine. In addition, many styles that are traditionally more masculine are worn by female models, showing that the brand's apparel is well-suited to those who prefer androgynous looks.
As groups of models are all pictured together in casual urban settings, the Stussy Australia editorial aims to appeal to youthful consumers who live laid-back lifestyles.
Australian Streetwear Editorials
This Stussy Australia Lookbook Features Models in Urban Settings
Trend Themes
1. Gender-fluid Streetwear - Disruptive innovation opportunity: creating inclusive and gender-neutral streetwear that appeals to a diverse range of consumers.
2. Androgynous Fashion - Disruptive innovation opportunity: designing clothing that blurs traditional gender boundaries and offers versatile options for fashion-forward individuals.
3. Youthful Urban Style - Disruptive innovation opportunity: developing streetwear brands that cater to the laid-back and casual lifestyles of young consumers.
Industry Implications
1. Fashion - Disruptive innovation opportunity: exploring new ways to create and market streetwear that reflects changing societal attitudes towards gender and style.
2. Retail - Disruptive innovation opportunity: creating inclusive shopping experiences that cater to diverse customers and their individual style preferences.
3. Photography - Disruptive innovation opportunity: leveraging candid and diverse photography styles to capture unconventional beauty and inspire new trends in the fashion industry.