The Ponystep Magazine Spring/Summer 2012 'Stunning Old Lass' photoshoot features an assortment of stylish female seniors. The women displayed all showcase classic fashion looks, sporting lace visage coverings, Chanel neck pieces and tied handkerchiefs. A certain twisted sense of authenticity is exuded here, captured by way of champagne flutes and cigarette smoke.
This editorial was executed by photographer Andreas Larsson. Larsson has worked with the likes of Lanvin, GQ and Dolce & Gabbana, usually playing up on sultry or haute couture themes. This venture, however, breaks the usual magazine publication mold, instead opting for unusual references to the beauty that comes with old age. While many in this field tend to overlook this alluring genre, Larsson has done an excellent job of honing in on it.
Regal Senior Editorials
The Ponystep Magazine 'Stunning Old Lass' Photoshoot is Retro-Themed
Trend Themes
1. Retro-themed Senior Fashion - Opportunity for fashion brands to tap into the growing market of senior consumers by creating retro-themed clothing lines.
2. Authenticity in Aging - Potential for brands to embrace the beauty of old age and promote authenticity through their marketing campaigns.
3. Unconventional Editorial Themes - Opportunity for magazines and photographers to break the mold by featuring unusual and captivating editorial themes.
Industry Implications
1. Fashion - Fashion brands can cater to the senior demographic by offering stylish and classic clothing options.
2. Beauty - Beauty brands can promote inclusivity and celebrate aging by featuring older models in their campaigns.
3. Media - Magazine publishers can attract new audiences and stand out by featuring unconventional editorial themes that resonate with readers.