Avon is set to launch its very first flagship experience in Montreal, called Studio 1886. Designed as a space for Avon Independent Representatives and customers to connect with one another, Studio 1886 allows customers to sample products, learn more about Avon's offerings, and uncover more about the business opportunities that are available to them.
The space includes a beautiful reception area, lounge and cafe, a spa experience, conference room, training area, product displays, and ordering stations. With an open-concept and relaxed environment, the space functions as a welcoming home base that facilitates product knowledge and networking opportunities. Studio 1886 will be the first experience of its kind from the Canadian beauty company, however Avon also plans to expand to Vancouver and Toronto in the future.
Open-Concept Beauty Flagships
Avon's Studio 1886 is the Company's First Flagship Experience
Trend Themes
1. Open-concept Beauty Spaces - Beauty brands can create premium, immersive, and open spaces that facilitate interactions and promote sales.
2. Direct-to-customer Showrooms - Beauty brands can create unique and exclusive experiences for their customers by opening their own showrooms, which also facilitate customer feedback and product development.
3. Hybrid Retail Spaces - Beauty brands can create hybrid retail spaces that combine physical and digital platforms to provide a seamless and interactive shopping experience for their customers.
Industry Implications
1. Beauty - Beauty brands can disrupt the traditional retail model by opening their own showrooms and creating immersive shopping experiences for their customers that combine retail, education, and networking.
2. Direct Sales - Direct sales companies can enhance their business model by opening flagship stores that promote their brand identity, provide exclusive experiences, and facilitate customer engagement and recruitment.
3. Retail - Retailers can leverage open-concept and hybrid store formats to create unique and engaging shopping experiences that complement their online channels and strengthen customer loyalty.