The Strong + Healthy Collection from Dr. Miracle's shares eight new hair and scalp wellness products to support and protect naturally curly and chemically processed hair, especially when it comes to reducing breakage and maximizing hydration. The line focuses on preventing, treating and restoring dry, damaged, itchy scalp and hair with products for wash day and everyday maintenance.
Alongside pre-shampoo treatment to a leave-in conditioner, the line also includes standout products like a temple and nape balm to a nourishing styling gel. The clean haircare line is free from sulfates, mineral oil, petrolatum or phthalates and leans into the power of natural ingredients like black castor oil, coconut oil, aloe vera, avoado and rosemary leaf.
Naturally Strengthening Haircare
The Strong + Healthy Collection Aids with Prevention & Protection
Trend Themes
1. Natural Haircare - Opportunity to create a disruption in the hair care industry by moving towards clean and natural ingredients.
2. Scalp Wellness - Opportunity to create a new market segment by focusing on scalp health and providing a range of products catered towards this aspect.
3. Preventive Haircare - Opportunity to disrupt the traditional hair care industry by offering preventative solutions to hair problems rather than reactive ones.
Industry Implications
1. Beauty Industry - Opportunity to create impact with beauty and grooming products with natural ingredients and focus on scalp health.
2. Personal Care Industry - Opportunity to disrupt personal care by moving towards more preventative solutions in haircare.
3. Clean Beauty Industry - Opportunity to offer natural, clean, and effective hair and scalp products that are free from harmful substances while still being efficient.