Supreme's Spring/Summer 2018 streetwear jacket bears a suspicious resemblance to luxurious label Fendi's Fall/Winter 2018 monogrammed silhouette. The Supreme version is a faux fur bomber jacket in dark brown and turquoise, boasting the repetition of the company's logo on the body. Italian fashion house Fendi's version is a real fur piece with a similar cut and design. It debuted in Milan and was accessorized with a pair of mitts and a carry-on duffel. The coat is patterned with the luxe's label iconic "zucca" monogram.
As Supreme is a brand that is always on the look out for attention-grabbing fashion, obscure marketing initiatives and other quirky nostalgic events or items, the Spring/ Summer 2018 faux fur streetwear jacket is an intended reference to the status of high fashion and Fendi's loud design techniques.
Photo Credits: Highsnobiety
High Fashion-Mimicking Bombers
Supreme's Faux Fur Streetwear Jacket is a Tribute to Fendi
Trend Themes
1. Luxury Fashion Replicas - The rise of luxury fashion replicas presents an opportunity for innovative brands to create high-quality, affordable alternatives to high-end designer pieces.
2. Logo-driven Streetwear - The popularity of logo-driven streetwear offers a chance for brands to experiment with bold branding and unique design elements to cater to the growing demand for statement fashion.
3. Eco-friendly Faux Fur - The shift towards eco-friendly materials like faux fur in the fashion industry opens up avenues for sustainable brands to disrupt the market and provide stylish alternatives to real fur.
Industry Implications
1. Fashion Retail - Fashion retailers can capitalize on the demand for luxury fashion replicas by offering their own versions of high-end designer pieces at more affordable price points.
2. Streetwear - Streetwear brands have the opportunity to tap into the popularity of logo-driven fashion and create unique streetwear pieces that cater to the trend's loyal consumer base.
3. Sustainable Fashion - Sustainable fashion brands can leverage the demand for faux fur as an eco-friendly alternative to real fur, creating innovative designs that appeal to conscious consumers.