In an effort to offer our four-legged friends the same fashions available to humans, Heron Preston has released streetwear for dogs.
Equal parts practical and stylish, this clothing line is as much for the dog's human counterparts as it is for the dog. The line was made possible through a collaboration between Heron Preston and V.I.P, which stand for Very Important Puppies. What's more is that most of these pieces are the dog iteration of the human-sized offerings, meaning an owner can match their furry friends. The line includes leashes, jackets, sweaters and more, all of which feature the brand's signature streetwear motifs and designs. The standout offering from the line is the lime green velour sweater, which reads 'VIP."
Bold Dog-Friendly Streetwear Lines
Heron Preston and Vip Released Streetwear for Dogs
Trend Themes
1. Dog Fashion - The rise of fashionable clothing lines for dogs has created opportunities for pet fashion designers to innovate and develop new designs and styles.
2. Human-pet Matching - As more dog fashion lines create human-pet matching outfits, there is potential for retailers to develop more inclusive and unique merchandising strategies.
3. Collaborations - Collaborations between pet fashion designers and popular streetwear brands create opportunities to elevate the pet fashion industry and provide exposure for new designers.
Industry Implications
1. Pet Fashion - The pet fashion industry has a growing market with increasing demand for stylish and functional clothing for pets.
2. Retail - As pet fashion becomes more popular, retailers can capitalize on the growing demand by stocking their shelves with fashionable pet clothing and accessories.
3. Streetwear Fashion - Incorporating pets into streetwear fashion creates opportunities for streetwear brands to expand their brand image and reach a wider audience.